Like a lot of people, I’m on FaceBook. I’m on Twitter. I’m fascinated and creeped out at the same time.
And I finally figured out why. The fatal flaw of both is embedded in the genius of both. Much of the commercial history of the Internet is about companies trying to PUSH. Push technology. Push information. Push anything and everything. The most interesting thing about PUSH is that companies keep doing it even though consumers, demonstrably want PULL. Let me choose what I want. Let me pick. Let me PULL what I want. Don’t jam things down my throat.
But FaceBook and Twitter have succeeded with PUSH because they’ve gotten consumers to accept PUSH … from their friends and from other consumers.
Increasingly, we are serving up our thoughts, conversations and information on FaceBook and in Twitter messages to our friends and other consumers in ways that these companies can monetize our communications.
And in the end, there is a limit to it. We’re creeped out by PUSH. I don’t know when we will hit the limit, but the backlash from early adopters has already started.